Idiot: a person who incessantly argues about unimportant
issues. Such as: Is Web 2.0 a buzzword or a profound new vision?
Well, establishing beyond doubt that Web 2.0 is indeed a buzzword
would be just about as useful as establishing that it is
a stroprantzer.
Let's say that we want to make Internet more useful. Let's assume
that existing websites have various degrees of usefulness and that
users favor the useful ones. Question: Can we find a good predictor
for the usefulness (and hence popularity) of a site? My wife proposed:
Useful sites offer services based on information gathered from
the users. Proof by examples:
- YouTube offers
- search for video-clips
- video-clips
- lists of similar video-clips
based on
- video-clips submitted by users
- comments submitted by users
- users' navigation patterns
- EBay offers
- cheap products
- buyers for stuff that your friends don't want
based on
- what users want to buy/sell
- Amazon offers
- book recommendations
- books
based on
- what users buy
- second-hand books offered for sale by users
- IMDB offers
- movie recommendations
- movie ratings
based on
- user ratings and comments
- Google offers
based on
- stuff users put on the web
All these sites make it very easy for users to offer data:
to tell YouTube what videos are similar you just browse the site,
to put a web-page on Google you do
nothing.
Could someone inclined to make money do so based on these
observations? No idea, but here's how I would start: What types
of sites I know that do not follow the description above?
Let's see:
- home-pages of scientists
- web-sites that present private accomodations in one area
("pensiuni" in Romania, B&B in Ireland and UK)
- booking of airplane tickets
- local renting (Ireland has Daft, but other place like
Romania don't)
- local movies (per city? country?)
Now let's say we want to make a web-site (2.0!) for movies
playing in
Bucharest (to replace the
horrible thing available now). We should:
- have a search box: people expect it
- let users comment: we can use that to improve the search!
- secretly use external data sources to boot-strap your
web-site, but don't say so: write scripts to fetch data from
existing web-sites, make deals with off-the-web information
providers and so on (BTW, secretly means that you don't tell the
users how you get the data, in case you had doubts about the
meaning :P)
- give recommendations and ratings
- give comprehensive data about playing times
- make it very very easy for users to provide
information: movie ratings, comments, playing times
(but, at least initially, do not rely only on them
— see the point on using external data sources)
Above all, make it work flawlessly and fast (even test
from dumb operating systems like Windows!) and have a very very
simple user interface (a person that is >50 should find it easy!).
Ah! And, it may give you a head start if you don't mention
to others what you are doing until you launch a beta. (If
you try this method and make money then don't forget to send me
some royalties.)